As a Frontend Engineer at Macmerise, I have taken ownership of developing and optimizing large-scale e-commerce platforms, building AI-powered web applications, and architecting user-friendly internal admin panels. My work has consistently driven performance improvements and enhanced user experiences across various projects.

Key achievements include:

- AI-Powered T-shirt Customization Platform: Developed the frontend for an AI-driven personalization platform, featured by Amitabh Bachchan, enhancing user engagement.

- Samsung AI Phone Case Platform: Collaborated on an AI-based custom phone case project, featured in Business Today, driving user engagement through personalized product designs.

- E-commerce Storefront Optimization: Revamped multiple storefronts using Next.js and TailwindCSS, improving page load times by 28% and increasing the overall conversion rate.

- Admin Panel Development: Designed and implemented internal admin panels for efficient management of e-commerce operations, improving user data management and inventory tracking.

- WhatsApp Bot: Developed a multi-step onboarding flow and a WhatsApp bot to simplify the online store creation process for new users.

Key Tech Stack: React.js, Next.js, TypeScript, TailwindCSS, RadixUI, Medusa.js, TanStack Query

As a Full-Stack WordPress Developer for Satish Kushwaha, a popular YouTube creator, I was responsible for developing a custom WordPress theme specifically tailored to his needs. Using PHP, I built the theme from scratch, demonstrating both my technical expertise and creative abilities. Additionally, I designed and implemented the entire frontend for satishkushwaha.com, ensuring a visually appealing, user-friendly website that aligns with his brand and content.

I was responsible for managing and creating content for Techy Guruji YouTube channel, covering topics like android app reverse engineering, app development, WordPress website creation, SEO, and blogging tutorials. By developing a comprehensive content strategy and collaborating with industry experts, I was able to attract and retain a loyal audience interested in tech tutorials.